To be confirmed - Week 3 – Product Listings, Images and Videos (2 Hours)

Session 5: Write a winning product description Learn how to write product titles and descriptions that are clear, searchable and persuasive. We'll cover the key elements of an optimised product page including titles, bullet points, descriptions and backend keywords. We'll look at how listing requirements differ across platforms and explore how AI can help to audit your product pages, support content creation and assist with competitor analysis.

Session 6: Create eye-catching media Great images and video are one of the most powerful drivers of online sales. We'll cover what makes a strong set of product images, what each shot needs to achieve, and how to meet the specific image requirements of different platforms. We'll look at video and other visual content formats, explore what you can achieve with a smartphone and basic equipment, and share practical guidance on creating professional-looking results without a large production budget.

This programme is designed for small business owners who are ready to launch or grow their online sales.